Case Study

Energizing a Winning Brand

Clean Energy for Biden (2020)

Clean Energy for Biden (CE4B) is a network of clean economy business leaders and advocates organized to elect Joe Biden as President and help advance policies, technology and investments to address climate change. 

CE4B partnered with Manhattan Strategies to develop a logo that embodied their environmental expertise and aligned with the existing Biden campaign branding. The logo appeared on CE4B’s website, social media accounts, visual assets and other promotional material.

Leading into Election Day 2020, CE4B reached 10,000 members and raised $3.2 million from more than 100 national and local grassroots events to help elect former Vice President Joe Biden as the next President of the United States.