Case Study

Storytelling the Future of Work

Microsoft • 2019

Microsoft has driven tech innovation ranging from operating system software to enterprise cloud services.

Heading into FY20, Microsoft partnered with Manhattan Strategies to develop a master narrative that storytells the company’s commanding vision on the future of work. Over a 12-week period, Manhattan Strategies developed and refined message testing and produced a story and keynote presentation for the company on the future of work.

The keynote debuted for a Seattle audience featuring the c-suites of Staples and Microsoft, including Microsoft CEO Satya Nadella.