Breaking Down Barriers to ProgressBreaking Down Barriers to Progress

Case Study

Breaking Down Barriers to Progress

Breaking Down Barriers to Progress

Case Study

Canady for Missouri

Political Campaign

2020

Alissia Canady partnered with Manhattan Strategies in her historic campaign for Lieutenant Governor of Missouri. Manhattan Strategies led a multi-faceted digital strategy driven by a mix of new-age dynamic content.

Manhattan Strategies' work successfully earned Canady the Democratic nomination and received more votes than the incumbent Lieutenant Governor. Building on its success in the primary, Manhattan Strategies spearheaded campaign communication in the general election. From website development to paid social ads, weekly press releases, campaign emails and social media management, Manhattan Strategies expanded touchpoint opportunities for fundraising and press, while reaching target voters across the state.

Canady earned the endorsement of the Kansas City Star and more than three dozen state and national organizations, breaking down barriers to progress for future statewide candidates in Missouri and beyond.

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