After a decade of shrinking tenure, the Chief Communications Officer is set for a comeback. Discover the market forces, governance trends, and career strategies that will lengthen CCO shelf life over the next five years.

In the rapidly evolving landscape of digital search, medical aesthetics providers must pivot from traditional SEO toward a more sophisticated approach: Generative Engine Optimization (GEO).

Explore Empire AI, the $500 million New York consortium uniting Columbia, Cornell, and NYS, and learn how biotech leaders can position partnerships, IP and talent messaging before the first supercomputer boots up.

Manhattan Strategies sweeps 11 Viddy Awards – evidence of enterprise-grade video storytelling that drives influence and measurable ROI.

Earned media, traditionally valued for credibility and reach, is no longer sufficient on its own for measuring communications effectiveness. As media landscapes evolve rapidly, visibility metrics must adapt to accurately capture audience engagement and influence. 

Successful public affairs initiatives require the seamless integration of government relations, strategic communications and employee advocacy campaigns.

In an era characterized by information saturation, digital advocacy faces the critical challenge of cutting through noise. Advocates must strategically engage and mobilize stakeholders despite overwhelming digital clutter. Successful digital advocacy today demands precision, personalization, and authenticity. 

In today's rapidly shifting media landscape, public narratives often vanish quickly. Yet, a lasting narrative is essential for sustained influence. 

Media fragmentation and the proliferation of diverse and specialized media platforms have fundamentally transformed public discourse. This shift from mainstream media dominance to a multitude of niche channels has paved the way for micro-influencers to shape public opinion significantly. 

Artificial Intelligence (AI) has rapidly evolved from a technological novelty into an indispensable tool, reshaping public affairs campaigns. 

In uncertain economic times, many organizations instinctively tighten budgets, cutting back on marketing and communications efforts. Yet, strategic communications remain one of the most resilient investments a company can make even in a recession.

Here’s how to leverage two cutting-edge LinkedIn KPIs (Engage-per-Post (EPP) and Cost-per-Influenced-Matter (CPIM)) to directly link your digital activity with real revenue.

Here's a proven method for breathing new life into your webinar content: transforming key slides into engaging LinkedIn carousels to triple your legal service lead flow without creating new content.

Law firms navigating the complexities of advertising ethics finally have a powerful and compliant tool at their disposal: LinkedIn’s Thought Leadership Ads. These innovative ads allow law-firm partners to amplify expert-driven content while staying firmly within Rule 7.1 compliance boundaries.

According to a survey highlighted by the National Law Review, 57% of in-house counsels find LinkedIn to be a valuable content source for business-related information.

Transforming courtroom successes into LinkedIn authority is a strategic move every litigator should master. Here's how.

So, you want to learn more about generative engine optimization (GEO), and you already get the gist. You’ve come to the right place, this is a thorough explanation of what GEO is, how it functions and what you can do to optimize for GEO.

As artificial intelligence continues to revolutionize the digital landscape, traditional SEO methods are evolving into Generative Engine Optimization (GEO).

GEO strategy represents a shift towards optimizing content that generative AI models select and use directly in their answers to significantly influence digital visibility in an AI-driven landscape.

Manhattan Strategies scores 13 Hermes Creative Awards, evidence our Optic Method™ and integrated studio plus consultancy deliver enterprise-grade design ROI.

Detect, triage and neutralize synthetic content threats, complete with actionable frameworks and a 30-day implementation plan.

Senior-led pods with built-in visual design and analytics give universities and mid-market brands Fortune 100 communications power at a fraction of FTE cost.

Learn how rapid variable testing surfaced top-performing ads and pages for a NY college in under 30 days.

See how a data-driven media restructure, 81 new ad activations, and fresh landing pages cut CPL 32% for a NY college enrollment push.

Leaders who double down on LinkedIn in shaky markets build 3.5× stronger business outcomes. See data‑backed tactics for executive visibility and trust.

Learn how Fortune 100 marketing teams can structure content, schema and analytics to dominate AI answer engines like Gemini, ChatGPT and Copilot.

Digital-native CEOs expect real-time response. See how a governance framework turns executive LinkedIn programs into high-velocity public affairs engines.

See how Fortune 100 teams evolve from siloed social posts to AI-powered, measurable influence across brand pages, executive LinkedIn and paid thought leadership ads.

Learn how senior‑led, design‑first teams cut waste in comms budgets and lift messaging quality ⁠– without big‑agency overhead.

Manhattan Strategies earned three honors at the 2025 AVA Digital Awards, a program that reviewed 2,500 entries from the United States, Canada and 30 other countries.

Manhattan Strategies captures 10 MarCom Awards – proof that our Optic Method™ and studio plus consultancy model deliver enterprise-grade results.

Manhattan Strategies wins two 2024 Viddy Awards – including Best AI Thought-Leadership LinkedIn Campaign – proof our Optic Method™ drives enterprise video ROI.

Inc. selects Manhattan Strategies as a 2024 Power Partner, proof that enterprise brands trust our Optic Method™ for visual-first communications.

Adweek’s 2024 Fastest Growing Agencies list features Manhattan Strategies, proof that Fortune-ranked companies trust our Optic Method™ for visual-first impact.