Brand Reimagination: ACT

CLIENT

ACT

SERVICES

Brand Conceptualization & Development
Web Application Development
Dynamic Digital Creative
Video Production & Animation

SECTOR

Climate Tech

YEAR

2024

Reimagining an organization's identity demands strategic alignment of core values and a visionary future.

Overview

Transforming NECEC into ACT was a comprehensive endeavor that redefined the organization's identity and amplified its mission. By overhauling the entire brand—from a new logo and focused design to a high-impact video, integrated social media, and a website built around storytelling—Manhattan Strategies aligned ACT's values with its forward-looking strategy. The result is a revolutionary brand poised to make the impactful change it envisions.

Discover ACT

Problem

NECEC recognized the opportunity to evolve its brand to better align with its mission and aspirations. While their existing website and branding had served them well, they saw room to enhance cohesion and messaging to more effectively convey their purpose. By unifying their brand and amplifying their visual impact, they aimed to drive the climate transition to the fullest extent of their ambitions with a refreshed identity.

Solution

Collaborating closely with ACT, Manhattan Strategies led a comprehensive rebranding journey that transformed the organization into a unified and powerful entity. The new logo captures ACT's unique role in connecting activists, industry leaders, and policy writers—the converging green lines elegantly symbolize these vital relationships while maintaining a sleek simplicity.

Manhattan Strategies produced a promotional video utilizing contemporary motion graphics, featuring framing motifs anchored by ACT's signature green color and intentional blurring to create continuous movement that highlights ACT's future-forward efforts.

The redesigned website incorporates compelling storytelling and strategic typography that opens windows into satellite environmental imagery, along with innovative tools like a state policy tracker and a misinformation search bar.

CLIENT

ACT

YEAR

2024

SERVICES

Brand Conceptualization & Development
Web Application Development
Dynamic Digital Creative
Video Production & Animation

TEAM

Serena Tolar
Ruby Fair
Sophia Velasquez
Kent Ortiz

Campbell Briggs
Hannah Turner
Simran Rao
Wayland Guo