Creating Clear Pathways to Strengthen Community Support

The Women’s Project’s previous brand identity didn’t fully showcase the significance of their work. Operating without a dedicated platform, their presence was closely tied to their parent organization, making it challenging to highlight their unique mission. The existing branding, while meaningful, could benefit from greater vibrancy and cohesion to better connect with their target audiences. Additionally, clearer referral pathways for defense counsel were needed to enhance their ability to reach those who could benefit from their support.

Manhattan Strategies partnered with The Women’s Project to modernize and clarify their brand, infusing new energy and vibrancy into their visual identity. By enhancing their existing colors and launching a dedicated website that communicates their mission with clarity and impact, the team provided straightforward explanations and easy-to-navigate referral options for defense counsel. This approach makes it simpler for everyone to engage with their work—helping ensure women and gender-expansive individuals remain supported and have access to the resources they need.