Improving UX & Accessibility with Inclusive Design

Achieving accessibility for diverse audiences requires proactively understanding their needs to deliver person–centric solutions.
Discover TACT
Overview
Reimagining TACT’s brand was a mission-driven effort to better represent their commitment to empowering neurodivergent individuals through skilled trades education. Manhattan Strategies crafted a refreshed identity with a new logo and a simplified, accessible website that speaks directly to parents, students and potential employers. By aligning the brand with TACT’s values, our team helped them connect more effectively with their community and support those they serve in a meaningful way.
Opportunity
TACT's previous branding and website design didn’t fully support their outreach efforts. The existing logo and visual identity felt outdated, and the website’s complex layout made it challenging for key audiences – parents, employers and students - to find relevant information quickly. There was a need for clearer navigation, more direct communication and improved accessibility features to better serve all users and effectively convey TACT’s purpose.
With a shared vision of accessibility and empowerment in mind, our team created a clean, modern brand identity and user-friendly website.
Removing visual clutter, establishing clear navigation and crafting tailored calls-to-action for each audience segment were key elements of the rebrand. The result is a platform where all users can comfortably engage with content.
Our creative journey began with the goal of developing logos that reflect TACT’s mission and vision, showcases its adaptability and commitment to diverse trade programs.
After exploring various design directions, our team discovered the powerful potential of the letter "C" in TACT. This versatile element became the cornerstone of a dynamic, customizable logo system.
The "C" symbolizes more than just a letter - it embodies the flexibility and innovation at the heart of TACT. It seamlessly adapts to represent the unique identity of each program while staying true to the organization’s core values. This cohesive visual anchor now serves as a unified emblem of the opportunities TACT offers, resonating with their dedication to empowering students across all trades.
Results
The rebrand delivered exceptional results, enhancing brand perception and driving significant gains across key performance indicators
13.3k
Website Traffic
10.2K
User Engagement
Team
Serena Tolar, Ruby Fair, Sophia Velasquez
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