Improving UX & Accessibility with Inclusive Design

Achieving accessibility for diverse audiences requires proactively understanding their needs to deliver person-centric solutions.

Overview

Reimagining TACT’s brand was a mission-driven effort to better represent their commitment to empowering neurodivergent individuals through skilled trades education. Manhattan Strategies crafted a refreshed identity with a new logo and a simplified, accessible website that speaks directly to parents, students and potential employers. By aligning the brand with TACT’s values, our team helped them connect more effectively with their community and support those they serve in a meaningful way.

Discover TACT

Problem

NECEC recognized the opportunity to evolve its brand to better align with its mission and aspirations. While their existing website and branding had served them well, they saw room to enhance cohesion and messaging to more effectively convey their purpose. By unifying their brand and amplifying their visual impact, they aimed to drive the climate transition to the fullest extent of their ambitions with a refreshed identity.

Solution

Collaborating closely with ACT, Manhattan Strategies led a comprehensive rebranding journey that transformed the organization into a unified and powerful entity. The new logo captures ACT's unique role in connecting activists, industry leaders, and policy writers—the converging green lines elegantly symbolize these vital relationships while maintaining a sleek simplicity.

“Partnering with the Manhattan Strategies team has been a transformative experience,” shares the TACT team lead. “Their passion and dedication to crafting a site that embodies our mission—empowering individuals on the Autism spectrum through skilled trades—has been nothing short of inspiring. Manhattan Strategies Team understood the heart of our work and committed themselves fully to amplifying our impact. Knowing that their work would help us reach and inspire more students, families, and companies has been deeply moving and a true testament to their expertise and compassion.”

Our creative journey began with the goal of developing logos that reflect TACT’s mission and vision, showcases its adaptability and commitment to diverse trade programs.

After exploring various design directions, our team discovered the powerful potential of the letter "C" in TACT. This versatile element became the cornerstone of a dynamic, customizable logo system.

The "C" symbolizes more than just a letter—it embodies the flexibility and innovation at the heart of TACT. It seamlessly adapts to represent the unique identity of each program while staying true to the organization’s core values. This cohesive visual anchor now serves as a unified emblem of the opportunities TACT offers, resonating with their dedication to empowering students across all trades.

Results

The rebrand led to outstanding results, both in brand perception and measurable impact. Key performance indicators showed significant improvements post-launch:

13.3K

Website Traffic

10.2K

User Engagement