Award-Winning Enterprise LinkedIn Ad Campaign Using LinkedIn Thought Leadership Ad Product
Services
Industry
Tech
Year
2025
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Overview
Executive content drives 5x more engagement than brand content on LinkedIn, according to Manhattan Strategies data. One Fortune 100 company aimed to harness this trust and efficiency using LinkedIn’s thought leadership ad formats and partnered with Manhattan Strategies to execute the strategy. Manhattan Strategies crafted tailored organic copy and visuals that highlighted each executive’s unique perspective. To streamline execution, a simplified workflow was introduced, allowing the marketing team to easily boost curated content. After the campaign launch, Manhattan Strategies analyzed engagement performance and provided strategic recommendations, equipping the company to optimize future amplification efforts.
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Opportunity
The company aimed to reinforce its leadership in AI and the future of work through a targeted LinkedIn campaign. With more than 60 leaders across its U.S. executive team, the company needed guidance on identifying the right voices to spotlight, ensuring authentic champions for these themes within their business units. The company also sought support in interpreting campaign metrics to shape future content strategies and strengthen internal alignment around its future of work narrative.
Manhattan Strategies identified four executives whose expertise aligned with the company’s strategic priorities and thought leadership goals.
By developing tailored digital content and analyzing performance across organic and paid channels, the team delivered actionable insights that strengthened reach, engagement, and influence.
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While the average click-through rate (CTR) for boosted LinkedIn posts ranges from 0.44% to 0.65%, the four campaign posts achieved CTRs between 0.88% and 4.35%, significantly surpassing industry benchmarks and demonstrating the impact of targeted executive-led content.
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Boosted LinkedIn videos typically see view rates between 15% and 35%, but the three video posts from the campaign achieved view rates between 50.21% and 59.35%, well above industry averages and a strong indicator of content relevance and resonance.
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The four campaign posts saw organic engagement rates between 2.43% and 3.47%, a strong performance by LinkedIn standards and a testament to the effectiveness of tailored executive content.
Results
The campaign outperformed industry benchmarks and led to the expansion of the program across the next two quarters.
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Average Video Completion Rate
Average Cost per Click
Team
Lucy Leggett
,
Max Levine Murray
,
Alexis Link
,
Tianna Brown
,
Hannah Turner
,
Simran Rao
,
