Design‑Driven Public Affairs Campaigns
Legislation doesn't wait — and neither do we.
In an era of information overload and eroding trust, public affairs campaigns must do more than communicate. They must persuade, mobilize and win — with narratives designed to dominate the news cycle and earn lasting loyalty.
Outcomes
Visual storykits that crystalize policy positions in a single scroll
Rapid‑response digital war‑rooms for hearings, rulings and crises
35% higher message recall vs. text‑only lobbying materials
Reduced coordination waste—campaigns launch in days, not weeks
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9x
Increase in owned media reach by augmenting an Agency of Record (AOR) with Manhattan Strategies
Q1 2020: 102,000/mo with AOR
Q4 2024: 936,000/mo with Manhattan Strategies
Sample Metrics
Stakeholder sentiment shift (Quant panel tracking)
Earned‑media pick‑up + share of voice in target committee
Time‑to‑mobilize (hours) after legislative trigger
Cost per engaged policymaker
Workflow
1.
Landscape & stakeholder mapping
2.
Message architecture + creative concepting
3.
Omni‑channel asset production (video, infographics, micro‑sites)
4.
Live monitoring & optimisation via Quant dashboards
5.
Post‑campaign debrief and knowledge transfer
Frequently Asked Questions
Do you act as registered lobbyists?
How fast can a rapid‑response kit go live?
How do you mesh with in‑house Government Relations teams?
How is campaign success measured?
Which industries benefit most from your approach?
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