Creating Clear Pathways to Strengthen Community Support
Services
Client
The Women's Project
Industry
Advocacy
Year
2024
Inspiring decision-makers to act means leading with a powerful message, compelling story and clear vision.
Overview
Manhattan Strategies crafted a bold new brand identity for The Women’s Project, establishing a visual and digital presence that captures their critical role as an alternative to incarceration. Our team brought their mission, story and impact into clear focus. With streamlined calls-to-action, defense counsel now have a direct path to connect individuals in need to vital support services—helping more people remain safely within their communities.
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Opportunity
The Women’s Project’s previous brand identity didn’t fully showcase the significance of their work. Operating without a dedicated platform, their presence was closely tied to their parent organization, making it challenging to highlight their unique mission. The existing branding, while meaningful, could benefit from greater vibrancy and cohesion to better connect with their target audiences. Additionally, clearer referral pathways for defense counsel were needed to enhance their ability to reach those who could benefit from their support.
Manhattan Strategies partnered with The Women’s Project to modernize and clarify their brand, infusing new energy and vibrancy into their visual identity.
By enhancing their existing colors and launching a dedicated website that communicates their mission with clarity and impact, the team provided straightforward explanations and easy-to-navigate referral options for defense counsel.
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This approach makes it simpler for everyone to engage with their work—helping ensure women and gender-expansive individuals remain supported and have access to the resources they need.
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Manhattan Strategies produced a promotional video utilizing contemporary motion graphics, featuring framing motifs anchored by ACT's signature green color and intentional blurring to create continuous movement that highlights ACT's future-forward efforts.
Results
The rebrand delivered exceptional results, enhancing brand perception and driving significant gains across key performance indicators
Team
Serena Tolar
,
Ruby Fair
,
Simran Rao
,
Sophia Velasquez
,
Jackie Nguyen
,
