Supercharging Union Square's Newest Tech Community

Civic Hall is a cutting-edge venue that was founded with a simple idea: to create a space that incites growth, collaboration and celebration. With partners like Google, Amazon and Microsoft, Civic Hall hosts premier classes, events, and programs. To extend its impact beyond physical walls, Civic Hall partnered with Manhattan Strategies to craft a digital presence that embodies its ethos of accessibility and innovation. Manhattan Strategies distilled their operational essence and defined their target audience, ensuring Civic Hall’s message resonates clearly.

Civic Hall has always had a unique and forward-thinking mission: fostering opportunities for communities within the tech space. However, their branding did not fully encapsulate the innovative essence or dynamic role they play as a hub for progress and collaboration. While their mission is both bold and impactful, there was an opportunity to better align their website, logo and overall branding with the forward momentum of their work. The existing design elements felt traditional, and the storytelling could be further developed to reflect the vibrancy and modernity of the Civic Hall community.