Brand Reimagination
Services
Client
ACT
Industry
Climate Tech
Year
2024
Reimagining an organization's identity demands strategic alignment of core values and a visionary future.
Overview
Transforming NECEC into ACT was a comprehensive endeavor that redefined the organization's identity and amplified its mission. By overhauling the entire brand—from a new logo and focused design to a high-impact video, integrated social media, and a website built around storytelling—Manhattan Strategies aligned ACT's values with its forward-looking strategy. The result is a revolutionary brand poised to make the impactful change it envisions.
Opportunity
NECEC recognized the opportunity to evolve its brand to better align with its mission and aspirations. While their existing website and branding had served them well, they saw room to enhance cohesion and messaging to more effectively convey their purpose. By unifying their brand and amplifying their visual impact, they aimed to drive the climate transition to the fullest extent of their ambitions with a refreshed identity.
The redesigned website incorporates compelling storytelling and strategic typography that opens windows into satellite environmental imagery, along with innovative tools like a state policy tracker and a misinformation search bar.
Collaborating closely with ACT, Manhattan Strategies led a comprehensive rebranding journey that transformed the organization into a unified and powerful entity.
The new logo captures ACT's unique role in connecting activists, industry leaders, and policy writers—the converging green lines elegantly symbolize these vital relationships while maintaining a sleek simplicity.
Manhattan Strategies produced a promotional video utilizing contemporary motion graphics, featuring framing motifs anchored by ACT's signature green color and intentional blurring to create continuous movement that highlights ACT's future-forward efforts.
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Results
The rebrand delivered exceptional results, enhancing brand perception and driving significant gains across key performance indicators
Team
Serena Tolar
,
Ruby Fair
,
Jackie Nguyen
,
Sophia Velasquez
,
Campbell Briggs
,
Hannah Turner
,
Simran Rao
,
Wei "Wayland" Guo
,
