Launching Global Sales Channel Program for B2B Enterprise
Services
Industry
Tech Services & Solutions
Year
2023
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A global B2B program designed to unify communications and deliver consistent value across teams, partners, and customers.
Overview
The project focused on creating a visually compelling and adaptable design framework, transforming the initial brief into a global campaign. The solution combined strong brand alignment with flexibility for diverse formats, ensuring consistent messaging across multiple touchpoints and markets.
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Opportunity
The engagement began with an in-depth review of the enterprise’s brand system and program guidelines. Initial concepts explored several creative directions, evolving from seal-based designs to a modular design system built for scalability and consistency. The visual framework incorporated a distinctive yellow and its tonal variations to segment sections, highlight calls-to-action and maintain a clean hierarchy while leaving space for product imagery.
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We developed a dark mode interface with minimalist visuals and subtle gradient accents to enhance focus and reduce cognitive load.
The engagement began with a review of the brand and program guidelines, resulting in a modular and scalable design system. A distinctive yellow palette created clear hierarchy, highlighted key actions, and complemented product imagery. The final asset suite, including display and print ads, email signatures, social posts, infographics, and mail templates, was produced and versioned in 32 languages to ensure global reach and consistency.
Results
