For the past 150 years, any New Yorker who walked into a deli likely enjoyed what has become a time-honored staple: Dr. Brown’s® soda.

Since 1869, Dr. Brown’s has served as the centerpiece in moments that connect us. When it came time to bring its story to life, Dr. Brown’s turned to Manhattan Strategies.

Through intensive research, discovery, analysis and design, Manhattan Strategies pored over every detail – from understanding audience perception to deploying a refreshed brand identity – to imagine the brand’s premier digital experience. In an activation as traditional as the brand it represents, the new Dr. Brown’s website is engineered to connect with enthusiasts, herald SEO and expand with e-commerce.

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