Storytelling an Iconic American Beverage Brand
Services
Client
Dr. Brown's
Industry
Food & Drink
Year
2023
-min.png)
Overview
For over 150 years, Dr. Brown’s® soda has been a time-honored staple in New York delis and a centerpiece in moments that bring people together. When it came time to bring its story to life, Dr. Brown’s turned to Manhattan Strategies.
-min.png)
Opportunity
Through intensive research, discovery, analysis and design, Manhattan Strategies pored over every detail – from understanding audience perception to deploying a refreshed brand identity – to imagine the brand’s premier digital experience.
-min.png)
In an activation as traditional as the brand it represents, the new Dr. Brown’s website is engineered to connect with enthusiasts, herald SEO and expand with e-commerce.The final deliverables include a full creative brief, brand guidelines and the logo files in various format and configurations.
-min.png)
The website references Dr. Brown’s classic themes while elevating them to strengthen its digital presence. The layout nods to the brand’s retro origins with playful typography and a vibrant color palette, while visuals are modernized through newly rendered cans and refined illustrations.
Results
